FOR THE NOW is connected to the real world. While today’s multicultural society offers a rich palette of flavours, styles, colours and smells, this diversity has yet to fully find its way into the design world. That is why FOR THE NOW wants to broaden the reference frames we all grow up with and explore what happens when we leave the beaten track.
With the BINÔME project, FOR THE NOW encourages this experiment from within, setting up a dialogue between a Belgian designer and an artist from a different cultural background. Both participants examine who they are, what sets them apart, and what values they hold dear. In short: they explore ‘the stuff they’re made of’, both literally and figuratively.
They use this dialogue as the starting point to investigate what unites them, and to look for a common language that embraces both cultures. This exercise translates into a creation that lays the groundwork for a sustainable collaboration. As a merger of talents, the result of every BINÔME is unique. Visitors can discover it during the yearly event in Brussels.
For the general selection of the participants as well, FOR THE NOW specifically reaches out to artists and designers from all walks of life and from a wide variety of backgrounds. Thus FOR THE NOW wants to contribute to a more inclusive design world – one where our cultural histories come together. FOR THE NOW explores íf and how we can create a new shared (visual) language.
FOR THE NOW wants to widen our gaze and inspire young people to enroll in creative programs – a choice that, even a mere generation ago, was far from self-evident. FOR THE NOW wishes to showcase design that is a more representative cross-section of a society that is constantly changing. By looking for a common thread in a world of difference, FOR THE NOW contributes to a new societal equilibrium.
FOR THE NOW acts as an inspirational platform and meeting place.
FOR THE NOW is fluid and moves along with our civilization.
FOR THE shows the translation through design of what is happening within our society.
FOR THE NOW is now, today.
FOR THE NOW will never be the same.