Founded in late 2024 by versatile product designer James Van Vossel, the label is rooted in handcrafted in-house pieces. It represents a search for the essence of what for him is the pinnacle of creating: simplicity at its most intriguing. James describes it as his “inside the box” thinking — not to break it, but to redesign it from within.

The full collection will be unveiled for the first time at the expo, featuring seven pieces: a chair, an ode to 100 years of Bauhaus, three puristic lighting fixtures accompanied by smart accessories